Have you ever seen a cool Instagram filter and thought, “I could have made that?” If so, you’re not alone. With the rise of social media platforms like Instagram, many people have realized they can make money by creating their own filters.
But do you get paid for Instagram filters? Generally, you don’t get paid for Instagram filters, but you can earn from Instagram is doing sponsored posts for brands. You can also monetize your filters by directly approaching brands and pitching your services.
Read on to find out everything you need to know about Instagram Filters and how to sell yours.
You might also enjoy reading: Instagram And YouTube: Which One Is Better for Influencers?
What Are Instagram Filters And How To Use Them?
Filters are general overlays that adjust the colors and shading of your photos. Typically, people use filters to make their pictures brighter, remove all colors, strengthen shadows, and give their photos a grayscale makeover.
You can use filters when publishing a photo or video to your Instagram feed or adding to your Instagram Story.
Most Common Ways To monetize Filters on Instagram:
- Directly approach brands and make custom filters for them. Ensure you have a good contract that defines whether or not you are responsible for updating the filter and how much it will cost. And also, ensure you keep up with Instagram guidelines and policies.
- There are frequent themed contests on the spark AR hub that will pay you if you win.
How To Get Paid For Instagram Filters?
The first step to making money with Instagram filters is to create one that people will actually want to use. I suggest you do extensive research into what types of filters are most popular and get creative to come up with something unique and eye-catching.
Once you have an idea for a filter, it’s time to actually design and develop it using software like Adobe Photoshop or Illustrator. You’ll then need to upload the filter onto your Instagram account for users to access it.
Knowledge of the Spark AR Studio app is important because this is where you will design your filter. And creative ideas are key because, after all, these are what attract users to your filter and make them want to use it.
Another option is to create a sponsored lens or filter for a brand or company that pays you for your work. This method is becoming increasingly common on social media platforms, so if you have a large following on Instagram, there may be brands interested in working with you.
You’ll need to negotiate terms (such as how much they will pay) before agreeing on any deals, but this can be a lucrative way of making money off your designs.
Furthermore, companies such as Spark AR Studio allow creators to upload custom filters and lenses directly onto the platform; you can possibly charge people each time they use them.
You can create custom or branded Instagram filters for your clients, business brands, other influencers, and even artists and get paid for your services.
This method is one of my favorite ways of making passive income without actively seeking sponsorships or customers.
Making Money From Your Filter
Another great way to get paid for filters for Instagram is by promoting yourself through influencer marketing. I personally encourage you to reach out to influencers with a large following and ask if they would be willing to use and share your filter with their followers online.
Reaching out to influencers will help increase visibility and engagement with potential customers looking for new designs.
Generally, creating cool Instagram filters is one great way of making money online. The good news is that you don’t need special qualifications or experience; you need just good design skills and knowledge of the Spark AR Studio app, Adobe Photoshop or Illustrator.
Once you have created your perfect filter, you can promote them through sponsored content with advertisers to sell directly on sites like Etsy or Fiverr–and start advertising.
With patience, dedication, persistence, and hard work, you can make money from Instagram filters and possibly take your influencer marketing to the next level.
Where Can You Sell Your Filters?
Once you have created your filter, there are three ways to monetize it:
- Creating sponsored filters with advertisers
- Becoming a Spark AR partner
- And selling filters directly on sites like Etsy or Fiverr
Generally, sponsored filters require using your filter design to work with brands or companies that want more exposure on social media.
As a Spark AR partner, Facebook pays out based on engagement with ads using your filter.
Moreover, selling your designs on other sites allows you to collect payment immediately without waiting for partners or sponsorships.
What to read next:
- Instagram And TikTok: Which One Is Better for Influencers?
- What is an Instagram Brand Ambassador? And How to Be One
- Can You Make Money by Making Instagram Filters?
Making money off of Instagram filters and lenses is a great way for creatives and entrepreneurs to monetize their talents while doing something they love!
With some creativity and hard work, anyone can create filters that people will love using – whether it’s through creating sponsored lenses, uploading them onto platforms such as Spark AR Studio, or just selling them directly through their account.
No matter which route you choose, there’s no doubt that designing custom Instagram filters could be an exciting new venture worth exploring!