You’ve heard the saying “time is money,” and on YouTube, this phrase rings true. As content creators, we all know that monetization is a crucial part of our channels’ success. So what impact does video length have on your earnings?
In other words, what is the best youtube video length for monetization? Generally speaking, there is no specific length to monetize YouTube videos. Typically, 8 minutes YouTube videos do well in terms of monetization. But, I encourage you to try and test to find the sweet spot between keeping your audience engaged and maximizing ad revenue.
Read on to explore what the best YouTube video length for monetization is and what factors you must consider before making a decision. If you wonder between Instagram and YouTube, which one pays more, I wrote a whole article that I encourage you to check out.
1- Short Videos vs. Long Videos
Short videos usually have a higher click-through rate (CTR) than long videos, but the average view time is shorter, so the YouTube algorithm doesn’t give them as much preference. Whereas long videos usually have a lower CTR, their average view time is higher.
In general, long videos also tend to have higher watch time and better engagement. So, it is important to find a balance between length and engagement.
2- Shorter Isn’t Always Better
Many creators believe that a shorter video length leads to more ad revenue. However, shorter YouTube videos aren’t always better. Although ads may play more frequently on shorter videos, the watch time on these videos is often shorter, resulting in lower revenue.
In addition, shorter videos may not provide enough time to develop a relationship with your audience or provide value to your viewers.
3- Quality Over Quantity
The length of your video shouldn’t determine the quality of your content. Instead of focusing on video length, I encourage you to focus on creating high-quality videos that keep your audience engaged.
Generally, videos that provide value to your viewers and keep them watching are more likely to generate revenue.
4- Know Your Audience
Different audiences have different attention spans. Depending on your niche, the ideal length of your videos may vary. To determine the best video length for your audience, I suggest you analyze your video data to see when viewers drop off.
- If your viewers drop off early, your video may be too long or not engaging enough.
- On the other hand, if your viewers consistently watch until the end, you’re likely providing value and could potentially extend the video length.
Typically, longer videos with high audience retention are more likely to be promoted by the YouTube algorithm and also to be monetized.
5- Longer Videos Can Lead to Higher Engagement
YouTube’s algorithm rewards videos with a higher watch time, and longer videos can keep viewers engaged longer. Generally, videos that are 8 minutes or longer are more likely to receive higher engagement, more likes, and more comments.
Moreover, longer videos provide more opportunities for ad placement, leading to higher ad revenue.
6- Video Content
Ultimately, the length of your videos should be based on your personal preferences and goals. If your goal is to provide brief, easy-to-digest content, then shorter videos would work best. However, if you want to provide in-depth analysis or education-driven content, longer videos would be ideal.
For instance:
- If you are creating a makeup tutorial, a shorter video of about 5 to 10 minutes would be appropriate.
- However, if you are creating a product review video or a video that requires in-depth discussion, then a longer video may be required.
7- Competition
Competition is another factor that should be considered when deciding video length.
- If you are in a highly-competitive niche like gaming, you may need to create longer videos with a good watch time to keep up with your competitors.
- And, if you are in a less competitive niche like knitting, shorter videos might best suit your audience.
8- Variety is Key
While I believe that longer videos can lead to higher watch time and ad revenue, it is essential to provide your audience with variety.
If all of your videos are the same length, your viewers may get bored and tune out. I encourage you to experiment with different video lengths to figure out what works best for your audience, and don’t be afraid to mix it up.
What Is The Best Video Length For YouTube?
When it comes to monetization on YouTube, the ideal video length should be based on engagement, audience retention, video content, competition, and personal preferences. Generally speaking, creating videos that are around 8 to 15 minutes in length with high audience retention will benefit your channel.
But remember that, ultimately, the best length for your video depends on your overall goal as a content creator. With a balance of all the factors outlined in this article, you can create better, more engaging, and monetizable content on YouTube!
What to read next:
- Instagram Vs. YouTube: Which One Is Better for Influencers?
- TikTok And YouTube: Which One Is Better For Influencers?
- Blog and YouTube: Which One Should You Start?
Final Thoughts
While there is no exact formula for the best video length for monetization, it is essential to consider the impact of video length on your earnings.
Generally, a longer video can lead to higher engagement and ad revenue, but it is crucial to keep your viewers’ attention and provide value to your audience.
Ultimately, the best video length for monetization will depend on your unique niche and audience, so I encourage you to experiment and find what works best for your channel.
I believe by focusing on creating high-quality, engaging content and analyzing your video data; you can find the sweet spot for maximizing your earnings.