YouTube, the world’s largest video-sharing platform, has been a go-to platform for viewers seeking entertainment, education, and inspiration for over a decade. Over the years, it has evolved from a medium of long-form videos to one that also caters to short attention spans. Today, viewers consume bite-sized content that can be consumed on the go, allowing them to stay informed, amused, and engaged without investing too much time.
But do short videos make money on YouTube? YouTube’s Partner Program now lets Shorts creators join and earn money by monetizing their content. However, creators must have 1,000 subscribers and reach 10 million eligible public Shorts views within the last 90 days or have 4,000 valid public watch hours on your long-form videos.
In this blog post, I will take a deep dive into the power of snackable content and the best practices for monetizing it on YouTube. If you wonder what are the pros and cons of YouTube long videos vs. shorts videos.
What Do Short YouTube Short Videos Mean?
Short videos are generally up to 60 seconds long and are often used for marketing and promotional purposes. In addition, short video content is perfect for social media platforms where users scroll through their feeds, searching for something that stands out.
Some popular types of short videos on YouTube include product demos, how-to guides, unboxing videos, and time-lapse videos. YouTube Short Videos are excellent for getting your message across in a short time span, grabbing the viewers’ attention from the get-go.
Attention Spans Are Short
In today’s world, people’s attention spans are incredibly short. With so much content available in the form of social media, we tend to get overwhelmed easily.
Short videos, therefore, provide an easy way to consume content without feeling bogged down. As a result, creating content that is brief and concise will capture more attention and views.
Engagement Rates Are Higher
Short videos tend to get more engagement than longer ones because viewers are more likely to watch the entire video, given how short it is.
When viewers engage with your content, such as liking or sharing your video, the YouTube algorithm will notice this and be more likely to recommend your videos to others, thus increasing your exposure.
Inexpensive and Easy to Create
Short videos don’t require fancy equipment or lengthy editing processes. With just a smartphone camera and some basic editing software, anyone can create a short and engaging video.
With short YouTube, the cost of producing content is low, allowing you to produce more videos regularly and maintain your audience’s attention.
Ads and Sponsorships
Once your short videos start getting traction, you can monetize them by running ads on your channel or securing sponsorships from brands. Brands are always on the lookout for influencers who can promote their products in an authentic and engaging way.
If you create compelling content that aligns with a brand’s products, you can earn a significant amount of income.
Diversify Your Content
Short videos don’t have to be your only content on YouTube. In fact, they can complement your longer videos quite well. By creating a mix of short and long videos, you can provide your viewers with a variety of content that caters to different preferences.
Furthermore, diversifying your content makes it more likely that your videos will be viewed by a wider audience, thus increasing your chances of making money.
Do Short Videos Make Money on YouTube?
YouTube’s monetization methods allow creators to earn money no matter what kind of content they create. Short videos can help you attract a large audience, which in turn generates more views that can translate into dollars. One key way to monetize short videos on YouTube is through ad revenue.
When a viewer watches your video and clicks on an ad playing in between, you earn a share of that revenue. This revenue adds up over time, so if you produce many short videos in different categories, these small amounts can combine to make a reasonable income.
Tips for Successful Short Video Content Creation
Like all forms of content creation, short-form content also requires a strategic approach. Here are some tips to help you create successful short videos on YouTube:
- Identify your target audience and what they’re looking for.
- Create captivating headlines that grab their attention.
- Aim for a strong opening that will hook the viewer and encourage them to continue watching.
- Keep your video content engaging and of high quality with relevant information.
- Use high-quality visual and audio effects to enhance the viewer’s experience.
- End your video with a strong call to action to encourage viewers to take the desired action, such as sharing, commenting, and subscribing.
What to read next:
- Looking for the Sweet Spot: Here is the Best YouTube Video Length for Monetization!
- What is an Instagram Brand Ambassador? And How to Be One.
- YouTube and Instagram: Which One Is Better for Small Businesses?
Short videos can indeed make money on YouTube. Creators who adopt a strategic approach, produce high-quality content, and understand what their audience is looking for can generate substantial revenue.
And more importantly, with short videos, creators can attract a wider audience, monetize their content, and increase their overall income.
If you haven’t already done, I encourage you to experiment with producing short videos. You may just surprise yourself with how successful they can be.