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The internet is flooded with numerous blog posts, with over 7.5 million articles published daily in 2022. You may even wonder if blogging is worth your time.
Nevertheless, Pinterest adds a new blogging arena, allowing you to expand your audience and make money.
This is seen with some blogs attracting tens of thousands of their traffic from Pinterest, underscoring the value of this social media platform on your site.
The good news is that many bloggers are not leveraging Pinterest to boost their blog sites. It means competition is relatively low, and you can reap big on it with planning and hard work.
But the question is: how do you start a blog and make money on Pinterest? This blog post focuses on this question and other related Pinterest blogging concerns. I will show you how to use Pinterest as a beginner to make your blog soar.
How To Start Blogging On Pinterest?
Pinterest boosts 433 million visitors monthly to look for ideas and shopping inspiration. This is a huge number of people you can target to improve your monthly page views, enabling you to make money through affiliate marketing and Ads.
Now before I hand over to you some steps you can take to blog on Pinterest, I recommend that you remember the following tips:
- Pinterest is a search engine: therefore, the number of followers may not help you as you think. So, don’t waste a lot of time gaining followers; they may not impact your blog.
- Understand SEO and the use of keywords to drive organic traffic from your account to your website successfully.
- Pinterest is a business platform for your blog rather than a social platform where you casually connect with like-minded bloggers.
- Pinterest is a “quid pro quo” platform where your share other bloggers’ pins for them to share your pins, also.
- Pinterest is not quick traffic for your blog traffic; you will need patience to allow your account to grow and for you to be found.
However, if you follow the steps I am about to explain and work hard on implementing them daily, you will likely increase your traffic within 3 months.
But if your schedule is cramped and you don’t have time for daily pinning, you could hire a Pinterest virtual assistant to help you grow your traffic.
Let’s go into the steps of using Pinterest for your blogging business.
- Create and name a Pinterest account (ensure it is a business profile)
- If you don’t have a Pinterest account, create one but ensure it is a business account.
- A personal account will not serve you well, so create a new business profile for your blog.
- Alternatively, you can convert your personal account to a business account.
Converting a personal Pinterest account to a business account
- While you are at your personal Pinterest account, go to pinterest.com.
- Fill out the new details, including your brand name, brand focus, goals, a description of your goals (a blogger, a creator, etc.), and password,
- Click on create an account.
You would have converted your personal account into a business account. Your Pinterest account should bear the same name as your blog name so that readers can easily find you.
A similar name also helps with SEO because it gives search engines an easy time associating your Pinterest blog with your business.
You also want to optimize your bio that describes your blog and pins. Ensure you fill your bio with keywords, don’t copy your Instagram bio and paste them here. Keywords will make your bio discoverable by people searching for those specific words.
If you are stuck on where to find trending keywords associated with your blog niche, you can use the Pinterest search tool or Pinterest trends to discover what your target audience is searching for.
This tool can help you know which keywords have been trending for the last 30 days in your region.
How To Properly Create a Profile On Pinterest?
Besides optimizing your bio with suitable keywords, you should also focus on your profile.
How do you make your Pinterest profile appealing?
If you are signing in with your Gmail on Chrome browser, you will palace the cursor on your name and then click “Settings.”
You will then see something like this:
As you can see, you need to complete your business profile by filling in the following:
Let’s consider each section at a time.
Photograph: Choose a clear and happy-faced picture. Putting your face in this section allows your audience to connect with you. People feel free with other real people. You can even use the same picture for your blog for easy recognition.
Name: This name will appear on top of your profile and your followers will view your profile through this name. I recommend using your blog name or personal name, depending on the one you think people are likely to search for.
Username: Usernames are important because they populate your profile’s URL.
Choose an easy-to-remember or search user name so that people who want to see your blog can easily find your content.
I recommend choosing the same username as the display name. For example, if your blog name and the Pinterest display name is fashion blogging, your username could be fashionblogging.
In an ideal situation, you can choose the same username for Twitter, Facebook, Instagram and Pinterest
Location: Although you do not need to tell the world your exact coordinates in the area, you should at least help people understand which country or city you are in. You can put your state and country like Florida, USA or Quebec, Canada.
Create boards that match your blogging style: What is your blogging niche? For instance, if your run a women’s fashion blog, it is good to set up fashion-related boards.
Click on: You should also add keywords in the board’s descriptions to increase your ranking or discoverability chances. Your description could contain words such as Fashion designer, African attire, crotchet design, headwrap, gowns, women’s dresses, etc.
Design Your Pinterest Pins For Your Blogs Using Canva
The next step is to create pins (pinnable images). Pinterest works well with images and if you don’t know how to create images, I recommend you learn how to use Canva.
This software is easy to use and has excellent free basic designs you can use.
What About Posting Frequency?
Like all social media and search engines, Pinterest rewards consistency and frequency. You can get more benefits by creating 2-4 pins per blog post, allowing you to share your post multiple times on Pinterest.
If you are running out of creativity, you can check within the platform for inspiration and then design what would attract your readers.
If you have recently jumped on Pinterest and have lots of published blog posts, create at least 4 pins for your top 10 ranking articles or recently published posts. This way, you get enough pins to share in your first few weeks for highly demanded blogs.
Structure Your Pins
You want your pins to be great to beat the competition and catch your readers’ attention. How do you do that?
Pinterest shows that a winning pin should be effectively written, branded, optimized, and correctly structured.
Let’s consider what these terms mean
- Effectively written: Your Pin should have a call-to-action to drive traffic to your website. So, include something like “Click here to find out more.” You also want to include sensory-related words that can emotionally draw your readers.
- Optimized: Use relevant keywords on the description that tells pinners how they will benefit from your post.
- Branded: Ensure you have included your logo or featured photo to help your readers know who they are reading from before they open.
- Correctly structured: Do you know Pinterest’s photo ratios? This knowledge will help you take advantage of the linkable options on your pins to boost your traffic.
Create Related Boards
In the previous section, I have already talked about creating a board; however, let’s dive a little deeper.
Creating more than one board allows you to categorise your blog posts according to topics. However, these blog categories should address your audience’s interest. You will know your audience’s interest through market research.
The research will help you know your buyer persona and what they are interested in, enabling you to make suitable boards.
So, for example, if you run a health and supplement blog, you can create Pinterest boards that address different health issues, such as heart supplements, healthy diets, healthy exercise routines, etc.
If you are experiencing writer’s block, you can always turn to your blog post for some inspirational quotes. Pull the quote and then design a graphic for that quote to enrich your board.
Create An Employees Board
We have already said that Pinterest relies on emotional connections. Therefore, you can capitalize on this fact by creating a staff board, allowing your readers to see the faces behind your content.
Your readers what to identify with the business and they will likely follow you if they see real people behind your brand.
So, why not take the headshot of your employees with some description and pin them on your staff board? It can heighten your professionalism.
Ensure Your Blog Is Pinnable
If you want to blog on Pinterest, you should make your blog pinnable. Have you read a blog, and at the end or on the side, you see a button with a Pinterest logo? The button allows readers and users to pin the article from that site.
This feature is essential for bloggers blogging on Pinterest. Why? It allows your website viewers to explore your content and save any post they find interesting to their Pinterest account. They can then access this content when they want, but you gain more traffic on your site and your Pinterest account.
The Widget Builder section in your Pinterest business account can help you make your blog pinnable.
Engage With Your Followers
Although Keywords are important to your Pinterest blog, you should also focus on engaging with your followers to earn more.
And getting followers on the platform is not rocket science. You only need to follow your new followers; through some background research; you can check out your followers’ boards and pins.
You can also repin posts related to your blog. When you engage with other pinners’ posts, they will likely do the same for your pins.
Additionally, you can follow industry leaders and influencers. This will show your knowledge and support of the industry, thus popularizing Pinterest.
Congratulations! You have an active business Pinterest profile with beautiful boards and pins. You have probably followed other bloggers in your niche and got rich pins.
However, the journey do not stop there. It is a daily practice and hassle to pin your pins and others on your board. Every day, take between 5 to 10 minutes to pin new pins to your boards and group boards
Leveraging Pinterest for blogging can be a game changer for your website. It can generate traffic that you competitors aren’t aware of. So, take action now and pursue Pinterest for blogging before the market is saturated.
What other things can a Pintrest beginner blogger do to succeed in their blogging?
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