Whether you are a new blogger or an experienced website owner, Google AdSense is undoubtedly the best way you earn money from your content.
However, just placing ads on your blog page isn’t enough to maximize your earnings. You need to optimize your blog for ad revenue to see some sweet money flowing into your account.
But how do you optimize your blog for ad revenue? This article will answer this question to help you take your blog to the next level. So, let’s dive in!
You might also enjoy reading: How to Build an Email List for Your Blog? (With helpful tips!)
Ways to Optimize Your Blog for Ad Revenue
You have different ways of optimizing your blog pages to attract more advertisers and increase your ad revenue. Here are some practical strategies:
1- Optimizing Ad Placements
When it comes to where to place the ad on the website, you have several options. But many options can also confuse you on the best ad placement position to generate the highest revenue.
Fortunately, we will learn the optimal location for your ads and proven strategies to help you increase ad revenue.
Here are some guidelines to help you determine the best ad positions.
Consider Your Revenue Model
For example, if you use CPM (cost per mille) model, you should focus on improving the number of impressions the ad receives.
On the other hand, if you’re using the CPC (cost per click) model, you want to optimize your ads to increase click-through rates.
But if you’re using both models, prioritize which strategy earns more.
Find The Ideal Ad Format
Sidebar banners often perform great for many blogs, especially the right side. This is the best place to start experimenting with. But if you want, you can take it a notch higher and place sticky sidebar banners, allowing the web page visitor to see the ad the entire duration they are on your site.
Alternatively, you can use an advanced ad format like an anchor ad. You probably have this ad format that sticks at the bottom of the page when you are on particular web pages. They differ from sticky sidebars in that they are horizontally aligned.
Follow Google advice
Google is the leader in ad tech, and it is only wise that you listen to what it says when optimizing blogs for ad revenue.
According to Google Ad help guidelines, here are some standard ad sizes that perform well.
- 300 x 250 – placed in between content on the desktop webpage
- 728 x 90 – placed on the leaderboard under the logo
- 300 x 600 – used as sidebar sticky on the desktop webpage
The bottom line? Pay attention to ad sizes and promote popular ones among advertisers; they work better.
Test, Test, Test
There is no magic ad placement strategy that can guarantee increased ad revenue. Each blog is different and has a diverse target audience. So, the only way to know the best ad position for your site is to test constantly.
You can measure the success of different positions using the Google Ad Manager A/B testing experiment. Soon you will discover the best location, color, and size with the highest engagement and stick to it.
But remember to change once you see a considerable drop in engagement with constant traffic.
2- Improve Your Web Traffic
Let’s face it, a website with little to zero traffic will not generate ad revenue. Advertisers want a site that guarantees impressions and clicks, which is possible with high traffic.
So how do you improve your web traffic?
Write for People First, Then Google Second
I know you should target keywords that people are searching for online, but many bloggers focus on pleasing search engines than their readers.
Remember you have competitors in the same niche, so what will excite people to keep coming to your site? They need to see you as an authority in your field. Create helpful content that addresses your readers’ pain points and ensure the text is conversational.
Don’t get me wrong, I’m not saying you shouldn’t use keywords in the right places in your content, but first write something useful, entertaining, and readable, then optimize.
Humanize your brand and show customers that you care; they will reciprocate your love.
Fostering strategic partnerships can help you attract traffic to your website. Potential and current audiences are looking for where they can find value; they don’t care how you produce it.
So how do you build relevant partnerships to attract traffic to your site?
- Look for individuals or businesses with a similar target audience but offers complimentary products or services. For instance, if you sell fitness equipment, you could partner with a nutritionist or a gym.
- Collaborate with your partner on content, such as blog posts, videos, or social media posts, to attract a wider audience.
This mutual relationship means you can tap into each other audience and provide value to your customers.
Implement Practical SEO Strategies
You remember I said you should write for people first, then search engine. That is true, but before you publish your content, you want people to find it, which is where SEO strategies come in.
Studies show that content on Google’s first page captures 71% of search traffic clicks, and to claim a place on this page, you should use the right SEO tools.
We will not go into the details of SEO in this blog post, but here are the basics to optimize your blog for Ad revenue.
Include Target Keywords in The Right Places on Your Content
Keywords are phrases web users type into search engines when they are looking for information. You can use keyword research tools to see which phrases have a high search volume and create content around them.
For example, the keyword” and “how to increase website traffic” with 300 searches will perform better than the keyword “how to increase website engagement” with 10 searches per month.
So you may think high search volume signifies high traffic potential, right? Hold your breath. Most of these keywords are super competitive and broad; you may not rank with them.
The solution? Long-tail keywords. These phrases with three or more words draw relevant traffic to your site.
But what if you can’t afford keyword tools for now? Worry not; you can conduct keyword research without tools and still produce quality content.
But where do you place keywords in your content? Place them in the right places, such as
- Title tag
- H1 heading
- The first 100 words
- At least two H2 headings
- Image file names and alt text
- Naturally, in the body
- Meta description
Other SEO strategies to help you improve traffic and optimize your blog for Ad revenue include:
- Internal linking to enhance the topical authority of your site
- Improved page speed
- Implement schema markup
- Get backlinks
- Refresh your content
- Optimize SERP appearance
3- Promote Your Content
Content promotion is essential to boosting your web traffic, often overlooked by many bloggers. You can produce the best content, but how will they read it if no one knows it exists?
Here is how to promote your content:
Use Social Media
Once you have published a blog post or a video on your site, share it on Facebook, Twitter, Instagram, and LinkedIn using appropriate hashtags.
The first thing you should build before creating content is an email list. If you need to learn how to do this, I wrote an article with helpful tips on how to build an email list for your blog.
You can send a newsletter with a link to the latest blog, and as your subscribers click the link to read, your web traffic improves.
You can contact influencers in your industry and ask them to share your content with their followers. Nano influencers are suitable for small blogs because they are cheaper than big influencers.
Guest blogging allows you to write a blog on another person’s website and link back to your site. This way, readers on that website can discover your content, thus boosting your traffic.
4- Optimize Your Web Page Design for Advertising
We have already discussed ad formats, and now you know how businesses in your industry advertise. So, you want to design your website to accommodate popular ad sizes.
However, don’t be greedy and overload your web pages with ads that compromise user experience. Companies want to advertise on your site because readers stay longer and engage with your content. But if all they see is a bunch of ads, which they must close to read your stuff, they will leave.
No one loves high bounce rates! I encourage you to choose a few ad designs that fit your webpage nicely and retain a professional outlook.
For example, you could display a leaderboard advert of (728×90) at the top of the page. You could also display a similar ad size on the right. Experiment with Google AdSense and ensure they don’t prevent readers from getting their desired information.
5- Choose a User-Friendly Theme
A website theme can break or make your ad revenue strategies. An attractive and user-friendly theme provides a better user experience to your website visitors, making them stay longer and engage with your content. And longer stay time on your site generates higher impressions and click-through rates, leading to higher ad revenue.
A user-friendly theme is also mobile-friendly, allowing many people accessing the internet from their phones to engage with your content.
And since advertisers know that mobile devices contribute 60.67% of web traffic, they are likely to advertise mobile-friendly websites.
Your website theme should also allow better ad placement and faster loading time. WordPress themes are excellent for blogging since you can customize them to suit your needs and readers’ interests.
6- Write and Publish Quality Content
In a world where bloggers produce mass content using AI writing tools, readers seek valuable content that will solve their problems. So, rather than focus on quantity, pay attention to quality.
And I’m not saying you shouldn’t use AI tools on your content- you can use them to generate ideas and research. However, ensure you give your readers interesting, educative, and entertaining information.
Also, ensure your content is grammar error-free because grammatical errors will affect your reputation. You can use one of the best grammar checker tools available online.
And thoroughly cover the topic to provide your readers with all information they need in one place. Engaging long-form content glues your readers to the article and allows you to insert ads within the content area.
Caution: Ensure your ads are relevant and unobtrusive for a better optimal user experience.
7- Choose The Right Ad Network
Choosing the right ad network is vital in optimizing your blog for ad revenue.
But what is an ad network? An ad network is typically a platform that connects advertisers who want to promote their products or services with publishers or website owners who want to monetize their content by displaying ads.
In short, Ad networks act as a broker between advertisers and publishers.
Poplar ad networks include:
- Google AdSense
- Facebook Audience Network
But you can also source smaller, niche networks specializing in specific industries or regions. So how do you choose the right ad networks to optimize your blog for ad revenue?
- Different ad networks offer other formats, such as display ads, text ads, or native ads. You should choose an ad network with designs that fit your blog content and layout.
- Choose a reputable ad network that supports publishers in your industry. And you can check reviews and forums to see what other publishers say about the ad network.
- Consider their revenue share formula. While you want a higher revenue percentage, ensure quality ads to keep your site presentable.
- Choose an ad network with relevant optimization tools and reports to help identify the best-performing ads and ad placements, thus allowing you to maximize revenue.
- Since different ad networks offer payment methods, such as PayPal, wire transfer, or check, choose a convenient one with a low minimum payout threshold.
Bonus Tip: Monitor Ad Performance
Placing ads on your site is no guarantee for success. You want to regularly monitor ad performance to identify any issues and adjust as needed.
And here, tools like Google AdSense or Media.net can help you track your ad performance and revenue.
How Do Blogs Increase Ad Revenue?
You can increase advertising revenue on your blog by attracting more advertisers. And advertisers are interested in websites with high traffic and engagement. So publish high-quality content, use user-friendly design themes, and don’t overcrowd your site with ads.
How Much Ad Revenue Can a Blog Make?
An average blog can make between $0.01 and $0.25 per page view for display ads. This figure may be small, but if your web page attracts 100,000 views, you could earn at least $1000 on one post.
Now how much do you think you will make with 10 such posts? $10,000!
What Is Considered Good Blog Traffic?
A realistic blog traffic growth could be 6% month-on-month. You can aim for 45,000 annual page views, moving you to 11% organic traffic.
How Long Does It Take to Make Money From Ad Revenue Optimization?
The time it takes to make money from ad revenue optimization varies depending on your blog’s traffic, your ad placement strategy, and the ads you use.
However, it is common to see improvements in ad revenue within a few weeks to a few months of implementing optimization strategies.
How Can I Determine Which Ad Network Is Best For My Blog?
To determine which ad network is best for your blog, you should consider factors such as
- Your blog’s niche
- Your audience demographics
- The relevant types of ads.
- Ad network’s payout rates
- Ad formats.
What Are Some Common Mistakes Bloggers Make When Optimizing Ad Revenue?
Some common mistakes bloggers make when trying to optimize their ad revenue include the following:
- Cluttering their website with too many ads
- Using irrelevant low-quality ads
- Not optimizing ad placements for mobile devices,
- Failing to test different ad formats and orders to see what works best.
What Is Ad Revenue Optimization?
Ad revenue optimization maximizes the revenue generated from your blog or website ads.
What to read next:
- 7 Blog Headline Writing Tips That Get 10x More Clicks.
- How to Find a Niche for Your Blog: 5 Best Tips.
- How To Choose a Blog Niche That Makes Money: 5 Helpful Tips!
- Can a Blog Have More Than One Niche? (Yes! and here’s how!)
Ad revenue optimization is a crucial aspect of content strategy you can’t leave to chance if you want to make money with blogging.
As a blogger, you can choose the right ad networks, place ads in strategic locations, test different ad formats, and monitor their performance to optimize your blogs for ad revenue.
Ultimately, this can help you build a sustainable and profitable online presence that supports your goals and aspirations.