Blogging for Beginners: How to Start a Blog on a Budget in 2023

How to Start a Blog on a Budget
How to Start a Blog on a Budget

Are you tired of reading about successful bloggers raking in the dough while you’re struggling to pay for your daily coffee? It’s frustrating, isn’t it? 

You want to share your thoughts and ideas with the world, but starting a blog on a budget that makes money seems impossible.  

Take a deep breath, and let me tell you something: You’re not alone. I know that starting a blog can be daunting, especially when you’re on a tight budget. But here’s the good news: It’s doable, and I am here to show you how. 

In this post, I will guide you through starting a blog on a budget to turn your dreams into a reality. I have broken down these steps week by week to help you achieve this lofty goal in record time. You might be wondering is blogging still popular; the Answer Is yes. Read on to find out why.

6 Steps to Start a Blog on a Budget in 8 Weeks

  • Step1: Picking Your Blog Name and Niche (week 1)
  • Step 2: Setting Up Your Blog (week 2-3)
  • Step 3: Creating Quality Content (Week 4)
  • Step 4: Growing Your Blog Traffic (Week 5-6)
  • Step 5: Building Relationships with Your Audience (Week 7)
  • Step 6: Making Money with Your Blog (week 8)

Step1: Picking Your Blog Name and Niche (week 1)

If you’ve read past the introduction, you’re damn serious about starting a blog and making money, and I want to congratulate you for your bold desire. 

In the first week, you’ll brainstorm and pick the right blog name and niche. A blog name carries your brand in your readers’ minds, so ensure you choose something unique, memorable, and relevant to your niche.

According to some brand strategists, don’t stop at the first appealing name. Collect more names to inspire your creativity. Brand strategist Rob Meyerson says: “Once you have a list of names, you can narrow it down.” Rob also provides naming brief templates you may find helpful. Of course, researching and choosing a blog name takes time, but getting it right is worth it. 

Here are the characteristics of a good blog name:

  • It should stand out from the crowd.
  • It should resonate with your audience. 
  • It should point to what the blog is about. 
  • It should be easy to spell and memorable.

For example, I choose “The Entrepreneur Journey” because I publish content on entrepreneurship and business. 

But let’s say you’re passionate about fitness and have expertise in personal training. Your blog name could be something like “Fit with [Your Name]” or “Train with [Your Name].”

Now, let’s discuss “blog niche.”

When choosing a blog niche, focus on a subject you’re passionate and knowledgeable about. You’llThis will make it easier for you to create quality content that engages your audience. 

Consider some practical tips for selecting a profitable blog niche:

  • Choose a blog with enough readers: Examine the search volume for your primary keywords. If you see many potential readers, you can pursue that niche. 
  • Choose a blog niche that solves a specific problem or pain point: You’ll only attract readers to your blog if you solve a particular problem.
    • For instance, if you are passionate about fitness and health, your niche could be personal fitness and wellness, focusing on strength training and nutrition. You could address weight loss, longevity, and preventing diseases as pain points. 
  • Choose a blog niche with related products and services you can promote: Besides attracting Google Ads, your blog should have the potential for monetization through affiliate links and sponsored posts. And related products allow you to make money with your blog. 
  • Consider the competition: You don’t want to choose a too-crowded niche because it can be challenging to stand out. On the other hand, you also don’t want to choose a niche that’s too narrow, as it may limit your potential audience. So, a blog niche with low competition and enough readership is ideal. 

Congratulations, you’ve completed the most challenging part of starting a blog!

How to Start a Blog on a Budget

Step 2: Setting Up Your Blog (Week 2-3)

Once you’ve chosen your blog name and niche, it’s time to set up your blog. In this section, I will cover setting up a blog on a budget in two weeks.

Choosing a Blogging Platform

The first step is to choose a blogging platform. This is one of the blogging tools for beginners that can skyrocket your content strategy. Fortunately, you have many platforms, including WordPress, Blogger, and Wix. All of these platforms offer free and paid plans, and each has its pros and cons.

Let’s briefly introduce you to these platforms if you haven’t heard of them. 

  • WordPress: It is the most popular blogging platform and for a good reason. It’s free, flexible, and has a large community of users and developers. Furthermore, it offers a wide range of plugins and themes, making it easy to customize your blog.
    • WordPress is your ideal platform if you want to start a blog and make money fast. 
  • Blogger: Blogger is a free Google-owned platform. As a beginner blogger, you’ll find it easy to use and set up. However, it has fewer customization options than WordPress.
  • Wix: You’ve probably heard of Wix or seen its ads on YouTube. This website builder is ideal for beginners and offers many templates. And while it’s not designed for blogging,  it’s appropriate for those who want a simple and easy-to-use platform.

Once you settle for either WordPress, Wix, or Blogger, it’s time to choose a host and domain name. 

Setting Up Web Hosting And a Domain Name

A Web host is where your website will be stored, and a domain name is your website’s address (.com, .org, .uk. etc.)

Fortunately, you have many web hosting providers, but I recommend budget-friendly options such as Bluehost or Hostinger. The beauty of these options is that they come with a free domain name and are compatible with platforms like WordPress. 

But as for domain names, I recommend buying an existing one if you want an immediate impact on your site. This allows you to inherit an established niche audience and higher domain authority

But you can still build yours from scratch if you don’t have a budget for an established domain name. 

For instance, you can include your name or nickname to help your audience know the person behind the blog (e.g., This approach is common in personal blogs.

Another thing you’ll do when setting up your blog is…

Installing a theme and customizing your blog

Themes will shape the look and feel of your website. The good news is most blogging platforms, like WordPress, come with several free and paid themes. 

But how do you choose the best theme?

  • Consider your niche and audience– A theme should be visually appealing and easy to navigate. 
  • Customization– we all want a unique blog with our branding and style, so choose a theme you can customize to represent what you want. 


So, in the first three weeks, you can:

  1. Settle on a blog name and niche
  2. Choose a blogging platform
  3. Choose a web hosting and a domain name
  4. Install and customize your blog theme. 

In the next section, I will look at how to create quality content for your blog.

Step 3: Creating Quality Content (Week 4)

Now that your blog is live, it’s time to create quality content. 

Content is the heart and soul of your blog. It keeps your audience engaged and hooks them to return for more.

So, what is the value of high-quality content? How can I consistently create and optimize it? This section will answer these and other related questions. 

Importance of creating high-quality content

As I have mentioned, high-quality content is the heart and soul of your blog. Your content should be informative, engaging, and add value to your readers’ lives. You want to ensure your content addresses your audience’s specific pain points and problems. 

Here is why you want to create killer content for your blog:

  • It attracts and retains an audience.
  • It establishes your credibility and authority in your field.
  • It will improve your search engine rankings: Search engines like Google prioritize high-quality content in their search results. 
  • Increasing social media engagement: Your readers will likely share top-notch content on social media, which can help to improve your reach, visibility, and engagement. 
  • It drives conversions: Did I mention monetizing your content? High-quality content can drive conversions by generating leads and increasing sales.

These are just a few benefits of publishing valuable content. 

But how do you create engaging and converting content that generates high traffic and shares?

You can build a reservoir of high-demand blog topics

How to generate blog topic ideas:  

  • Brainstorming and planning blog post ideas by focusing on what would interest your audience
  • Examine your competitors’ blogs and find a unique angle to cover their trendy topics. 
  • Use Hubspot’s Blog idea generator.
  • Social forums like Reddit and Quora are excellent sources of blog post ideas. 
  • Use Chat GPT prompts to generate several headlines with one seed keyword. 
  • Use tools like Google Trends and Google Keyword Planner to see what topics are popular and what keywords people search for. 
  • Poll your audience on social media or email to see what topics they want you to cover.

Once you have a list of ideas, plan out your blog post content, and here is how:

A clear and organized plan will help you create smooth content and keep your audience engaged.

You can start writing now that you have a topic, an outline, and keywords. But you want to ensure that your content is engaging and SEO-friendly. This leads us to…

Tips for creating engaging and SEO-friendly content:

When creating your content, keep these tips in mind:

  • Write for your audience, not search engines. While SEO (the correct keyword placement) is important, you should write for your readers first, then Google.
  • Use clear and concise language: I mean, you avoid jargon or overly complicated language that can confuse your readers.
  • Also, use visuals, such as images or videos, to enhance your content and make it more engaging.
  • Include internal and external links to other relevant content on your blog and other websites.
  • Optimize your content for Google’s featured snippet and SEO with relevant keywords. Remember to include Meta descriptions.

Note: Writing high-quality content for your blog and building topical authority is an ongoing process as long as your blog lives. Consistency will help you make more money

Now that you’ve written and published several blogs, I switch gears to growing your blog traffic. You need people to visit your content. Let’s discuss how you can do that. 

Step 4: Growing Your Blog Traffic (Week 5-6)

As bloggers, I love high traffic on our site because it means a larger audience. In this step, I explore the importance of blog traffic and how to improve it. Let’s begin with why you should invest in enhancing readership.

Importance of Blog Traffic:

  • More traffic for your blog means high visibility. And as more people read your content, you increase engagement, shares, and potential monetization. 
  • Advertisers will pay more for ads on sites with high traffic
  • You will likely earn more from affiliate marketing links because some readers may buy products from links in your blog posts. 
  • Your content will rank higher because Google views articles with high engagement as useful for a particular keyword. 

Now, to increase your blog traffic, you need to do a few things, which I cover below. 

How to increase your blog traffic:

If you want to increase your content’s visibility on search engines, do the following:

  • Optimize your blog posts for search engines: You have probably heard the term Search engine optimization (SEO). It’s optimizing your blog to rank higher on search engine results pages. This can contribute to visibility and traffic for your blog.

Here is how to optimize your content for SEO: 

  • Research relevant keywords for your niche. 
  • Use these keywords in your blog post titles, headlines, and content.
  • Use internal and external links to other relevant content on your blog and other websites. 
  • Use Meta descriptions to increase click-through rate and alt tags for your images.
  • Improve site speed and mobile responsiveness. 
  • Promote your blog on different platforms: Promoting your blog on social media and other platforms is a powerful way to improve blog traffic. For instance, you can share a link to your blog post on platforms like Facebook, Twitter, Instagram, and LinkedIn. 

With the right hook, you can draw your followers to click and read it. 

I recommend creating social media profiles for your blog and sharing your content on these platforms. Use hashtags and relevant keywords to make it easy for users to find your content. 

Moreover, you can join online communities and groups related to your niche. These groups are a great source of traffic and engagement for your blog.

You’re growing your audience, and you’ll love to maintain them. So, how do you build a strong relationship with them? Let’s discuss this in step 5. 

Step 5: Building Relationships with Your Audience (Week 7)

This step shows you how to engage with your readers and build a community. Here are three ways to do this. 

Engage with your readers and build a community. For example, at the end of every blog post, I recommend you encourage your readers to leave comments and respond to them. This means staying around after posting to respond to your audience’s feedback and opinions.

Alternatively, you can create a community around your blog (a forum or Facebook group) where readers can connect and engage with each other. 

Create and grow your email list.

You should have an email list even before you start writing content. Your subscribers are the first people you send a new blog to read. 

To build an email list for your blog, offer a free valuable resource or lead magnet in exchange for your readers’ email addresses. For example, you could provide a free e-book, checklist, or access to exclusive content.

And include opt-in forms throughout your blog and promote your email list on social media and other platforms.

As Neil Patel puts it: “Your email list is going to be your highest converting traffic channel.” 

Develop a social media strategy: Social media marketing is a fantastic way to promote your blog and connect with these platforms boosting billions of daily users. 

And I recommend developing a social media strategy that aligns with your blog and niche. Know which platforms your audience spends the most time on and create content specifically for those platforms.

For instance, if your write in the fashion industry, you can share your content on Instagram and Pinterest. 

Step 6: Making Money with Your Blog (week 8)

You’ve given your all to creating your blog. You’ve published and promoted your blog, and now it’s time to reap from your investments. 

But how do you turn your passion into a profitable business? Let’s answer this question and more in this last step. 

Different Ways to Monetize Your Blog:

Here is how you monetize your blog:

  • Include relevant affiliate links in your blog post
  • Earn from sponsored posts, where you write content for a brand in exchange for payment. Read about the pros and cons of sponsored posts to learn more. 
  • Google AdSense- Once you optimize your blog for ad revenue, you can earn money based on clicks or impressions.
  • Selling products: Create an eCommerce site and sell your products.
  • Offer consultation or coaching in your niche once you build authority.

As a blogger, your goal is to generate revenue from your content. However, your content type will differ from others depending on your monetization strategy. 

For instance, if you sell products, you’ll need to create a sales funnel with different content to help you convert your audience into paying customers. 

And like content creation, monetization strategies cover a longer period. You’ll continue to adjust them depending on what works best for your audience. 

What to read next:

Turn Your Blogging Dreams into Reality Today!

Starting a blog that makes money can be intimidating, especially when you’re on a tight budget. You may think, “I’m not sure if I’m ready to put myself out there. What if no one reads my blog? What if it’s not good enough?”

Those feelings are normal. Starting anything new can be scary, but don’t let fear keep you from pursuing your dreams.

I have demonstrated how to start a blog on a budget and turn it into a successful venture in just 8 weeks. You can choose a blog name and niche, set up your blog, create quality content, grow your blog traffic, build relationships with your audience, and make money with your blog.

Imagine sharing your thoughts and ideas with the world and earning money. Imagine the sense of accomplishment as you watch your blog grow and your audience engages with your content.

Here is the deal. Don’t waste more time; turn your blogging dreams into a reality! You can start small and grow from there, regardless of setbacks or challenges. 

All the best! I am rooting for you. 


Welcome all! I am Altiné. I am SO excited you are here! I am the guy behind The Entrepreneur Journey. I am a blogger, Amazon private label seller, and I share everything I have learned along this journey with YOU

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